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Bussi Preziosi | Orologi e Gioielli

Watches and Jewelry online Store

Commissioned by

Digital Bathroom


Bussi Preziosi




Emanuele Roccucci

Bussi Preziosi - Orologi e Gioielli is an online store selling Watches and Jewelry of big brands (D&G, Guess, Breil, Breil Tribe, Morellato, Nautica, Fossil, Liu Jo, Promesse, Comete, Miluna, Sweet Years, Roccobarocco, Vetta, Alice&Alex and more.)

The store is currently under development and it is online at stage 1 of development. The whole system is based on PHP and mySQL. It integrates Danea EasyFatt, a software for managing products in the store, to keep quantities up to date.

From a Social Networking point of view, Facebook Connect is implemented for sharing contents (products), and the API from are used to share links on Twitter.

The shopping cart has been developed from scratch, and Paypal and iwBank (iwSmile) APIs are implemented to allow users to buy with paypal accounts and credit cards, simply, on the Secure Server of the respective services.

SEO is very important in this case, and everything is developed to keep Metas and Titles etc. editable.

At stage 2 of development we'll start running campaigns for CPC, CPM, DEM and Facebook Advertising.

Visit and buy gift for watches and jewelry lovers, or visit their News Blog at for get updates on the fashion business.