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Carosello

End of mechanical television era

Commissioned by

Digital Bathroom

For

Digital Bathroom

Year

2008

Author(s)

Enrico Tanno
Emanuele Roccucci
Lorenzo Miglietta

Carosello was the first italian format, 1957,  with a theatrical scenario. In the Carosello spots, the main was the Character design and the Storytelling techniques, so the products became secondary. The strong creative touch was applied to media, taking concepts from traditional italian culture. In our restyling, we tried to view it in a laterally and modern way, in order to preserve the typical sound and the main concept, but in the same time to create a cross media and cross country short movie about this italian lifestyle icon.